I like a glass (or 3) of wine on occasion, but I don’t consider myself well versed in what exactly makes a good wine, like taste or scent. I’ve tried many types of wines, but if I was presented a glass without seeing the bottle, I wouldn’t have an idea as to what type was put before me (except for guessing by color, like I know Pinot Grigio and Chardonnay are white and Merlot is red, off of the top of my head). What I’m trying to get at is that I’m not a wine expert, I’m not even really an amateur, I don’t even know what comes before amateur. “Rookie” maybe? My wine usually comes in a box.
The good news for the wine rookie? It doesn’t matter anyway. As it turns out, wine experts aren’t really that great at judging good wine if they can’t read the wine label. And the Average Joe wine drinker is even worse.
A study(Source) in 2008 found that in more than 6,000 blind tastings by 605 participants, on average, the participant enjoyed the wine that cost the least compared to the more expensive options. Even 12% of the participants, who claimed to have some training in wine tasting(such as sommeliers) were barely able to determine the more expensive(“better”) wine. The experts favored the more expensive wine 57% of the time.
So, next time you decide to buy a bottle of wine to bring to a friends party or one to enjoy by yourself, you have a reason to grab it from the bargain bin. Just make sure you tell your friends that they will prefer the cheap wine to the more spendy versions. Or just tear off the label and say it was $50.